In the fourth chapter of Healthy Blogging, you will be taken through multiple ways of monetizing your blog. I will be briefing you about them in this post, but I will be publishing posts for each one where I will be concentrating on each one separately.
1- Ad Networks
You can easily subscribe t
o different Ad networks as a publisher and generate money through Pay Per Click (PPC) or Pay Per Millie impressions (PPM) campaigns. Google AdSense is the most known Ad Network on the web, but not the biggest cash cow according to various six figure income bloggers. There are much more networks other than Google AdSense, such as Chitika, Yahoo Publisher Network (YPN), Text-Link-Ads and much more. Ad Networks have a very basic concept, which is that the publisher (the blogger in our case) generates a code and places it on her/his site and then Ad blocks will be appearing to the visitors containing ads related to the content on each page. In this case of Ads, you should know that the publisher doesn’t have any kind of contact with the advertisers or their agencies.
2- Direct Ad Sales
What makes this model different from using Ad Networks is that in this case the publisher deals directly with the advertisers or agencies in order to have some of their ads run on his/her site. Both parties agree on either to charge on a PPC basis or a PPM basis, some others offer PPA (Pay Per Action). At the end of the day, it depends on what both parties agree on. To increase the chance of having advertisers consider your site in their media plan, you should have a well-built “Advertise” page, which I am currently working on.
3- Affiliate Marketing
What I like most about Affiliate Marketing is that you only have to sell the product to people without having to worry about the delivery, support, or the whole headache. Commission rates are fair enough sometimes, but it does depend on the median, I personally prefer e-junkie. Affiliate marketing is almost available for all products over the Internet; Hosting packages, Books, Workshops, Airline tickets, training courses and much more.
4- Sell your own Products/Services
The very first item that any blogger creates after his blog is up and running is an e-book. Regardless whether you have an e-book for sale or any other product or service that you can provide for people, such as (design, development, consultation, etc…), you should be offering them for sale on your blog.
5- Sponsorships
Sponsorship packages differ from case to case, some people have hosting providers to sponsor their blogs by hosting them for free and they would place a banner on their blog in return. Others have design companies create their blog’s identity and design and also place a banner for them that the design is provided by company X. If your blog is a killer blog, you might be approached by different companies asking to sponsor your blog as a whole.
6- Paid/Sponsored Posts
Paid posts are when you get paid to write about a specific product, company…etc which is what we also call a “Paid Review”. On the other hand, Sponsored posts are when you get approached by a certain company asking you to sponsor 10 posts a month regardless the content or the subject of the post. This way of making money comes in an advanced stage of your blog’s journey and you can also subscribe to the services that gets you connected to advertisers who want to get their products reviewed on different blogs. If you are interested in such services, check out ReviewMe.
Do you have any other ways of monetization? Share your ideas with us.
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I thought most of the e-books that you can subscribe are free. I didn’t know that you can make money of it. Interesting…
@rvsl999
December 25, 2009 at 3:51 pmI was very much pleased to note the content.
Its really useful
Thanks & regards
Rvslakshmi
Rvslakshmi veenam´s last blog ..PTC Pay to click sites