This is a guest post by James from TheInfoPreneur.
You write new content for your site, because you want people to read it. You promote it as much as you can, but there is only so much one person can do and unless you are about to employ a whole team to spread your content and products for you, you need to let your readers do it for you;
Buttons
Everyone wants their latest post to go viral and be the new must see web page and the very best way to do this is to have buttons. Digg, Tweetmeme, Sexy Bookmarks all of the plugins and extremely easy to put into your site and make it astonishingly easy for your readers to spread your work. Think about it, one reader with say 50,000 followers on Twitter, Re-Tweets your article via your Tweetmeme button and that’s traffic, It only takes the right person to push the digg button for it to be seen by an incredible audience.
Don’t go over board on the button front though. I have seen sites with two Re-Tweet buttons at the top and bottom of every post, it’s over kill, I prefer one at the top and one at the bottom with more options at the very bottom of the post, for me and the readers of my site, it works. Every site is different though so have a play around and see what works for you.
CommentLuv
I love sites that have commentLuv enabled. CommentLuv is a plugin that allows your readers to automatically leave a link to their latest article at the bottom of their comment. But how does this spread my content? Well, directly it won’t, but the best thing about it is, it increases the amount of comments you will get, at least it has on my site. By having more people visit your site and contribute to the post you will inherently gain more social spreads via your buttons.
Guest Post
Allow people to guest post for you. Having others write for you, whatever market you are in, is a fantastic way to increase traffic. Think about it, not only are you promoting your site, but your guest poster is to increase their onlinepresence. It doubles your work rate and is a fantastic way of getting new readers because of the new writing style your guest brings.
So there you have it, let your readers spread the love.
TheInfoPreneur was set up by James Richmond 3 months ago, Since then he has published nearly 180 post and now has an Alexa Ranking of 73,000. He replies to everything and is committed to his site and his readers. Unbeleivable motivated, this guy needs to be watched. For someone who has no qualifications at all, TheInfoPreneur is a rare breed of website.
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@hotblogtips
February 1, 2010 at 3:50 pmGreat article James! You are making your rounds with guest posting, just like you promised!
Make it easy to let your readers promote you, in fact, don’t be afraid to remind them (call to action).
Keith´s last blog ..Article Promotion
@steitiyeh
February 1, 2010 at 4:30 pmI would add one point on James’ article, which is socialization! It is very important to socialize and engage with your readers and James is one of the bloggers who is really good when it comes to socialization.
I have also posted an article about this topic over here: http://www.steitblog.com/2009/11/08/how-to-become-social/
Well said James
Best,
Steit
@TheInfoPreneur
February 2, 2010 at 2:20 amHey guys, yeah socialization, speaking to people and be accesable, all key man.
TheInfoPreneur´s last blog ..When You Have To Say ‘NO’ To a Friend
@ralphcarlson
February 2, 2010 at 4:09 amWhat is interesting is how James demonstrates that simple works. Connect with people and use any mechanical help you can (CommentLuv, etc) but be a human being.
Ralph´s last blog ..The Top Ten Reasons for NOT Posting Daily
@techthinker
February 2, 2010 at 5:45 amJames, I see you everywhere nowadays …. :)
I would like to add that you have to experiment with what social networks works best for you.
Selectively adding the social media buttons is better that dumping all the buttons into the page.
Aaron
Aaron´s last blog ..Look outside your niche and become a superhero!
@TheInfoPreneur
February 2, 2010 at 12:52 pmHey Aaron yeah you are totally right, find out what works for you and the readers and stick with it. Ultimately you just gotta get out there and do it.
TheInfoPreneur´s last blog ..The Day My Wife Almost Died